As experts in data protection, privacy and the GDPR, we wanted to share our knowledge with you to ensure your compliance journey is as simple as possible. With a clear understanding, data protection best practice will become a natural part of your organisation’s way of working - a benefit to you and your business.
So take a look over our GDPR and data protection resources below.
How to send marketing emails under the GDPR
Do you remember where you were during the great avalanche of May 2018? Piles of emails swamped inboxes across a vast area covering the UK and the EU. In the run up to the GDPR, these emails requested consent to send further emails to their recipients after 25 May 2018. Some were necessary, but a large proportion of them were not. The avalanche was borne of confusion about the GDPR and fear of fines. Even now confusion remains. Read on to find out when you need consent to send marketing emails and when you don’t.
How to ensure your email marketing is GDPR compliant
There is a lot of information about how to send email marketing and stay within the law. Some of it…
Forward planning for B2B marketers under the GDPR
There is an old adage concerning B2B marketing which tells us, “business people are people too; it’s just that they…